一种基于虚拟现实技术的植物景观 规划设计方案评价与修正方法——以 长荡湖旅游度假区为例

为能够定量评估、优化植物景观规划设计方案,基 于虚拟现实技术,改进传统的BIB-LCJ法和SD法,采用主成 分分析和回归分析筛选出植物群落丰富度、色彩对比度、季相 特征、植物配置模式、植被多样性和林冠线变化6项显著视觉 特征要素,形成一种基于虚拟现实三维建模技术的植物景观规 划设计方案评价与修正方法。并以长荡湖旅游度假区植物景观 规划设计方案为例,对方案视觉质量进行评价,实验过程证明 了研究方法的可靠性。     

基于视觉景观分析的哈尔滨历史城区容量控制研究

历史城区是城市区域中历史建筑保存最为完整、环境特色最为鲜明的区域。在城市更新的过程中,如何在保护历史建筑及环境的基础上,限定城区的合理容量是历史城区保护的核心任务。以哈尔滨南岗历史城区为例,结合城市设计理论及视觉景观分析方法,选定视觉景观控制要素,建立以景中视点与景外视点2个层级控制的分析框架,采取定性与定量分析相结合的方式对历史城区的容量进行评定,并从建筑高度和容积率指标方面对历史城区容量进行控制引导。     

高校网络管理与防护工作的优化设计与研究

随着湖北省教育信息化建设试点改革工作的深化,各院校信息化程度不断提升,也赋予了校园网络平台新的要求。这不仅在考验着现有的网络架构与设备,也对软件控制与资源共享技术提出了新的要求,其建设核心基本汇聚于庞大数量级的设备整合与终端控制。基于校园网络一体化硬件基础,通过开发可视化控管软件可基本解决这一难题,从而实现校园网络集中控制与防护。     

河南省公共图书馆视障服务现状调查与分析

运用问卷调查法对河南省公共图书馆视障服务的现状进行调查,分析河南省公共图书馆视障服务中存在的问题,最后提出相应的解决方案。     

What retailers need to understand about website inaccessibility and disabled consumers: Challenges and opportunities

This research uniquely contributes to the marketing policy literature by illuminating the widespread yet seldom studied problem of online inaccessibility of retail websites affecting approximately 30 million disabled Americans. When a website is not designed to be navigated easily or is not compatible with assistive technology such as a screen-reader, these potential customers are not able to independently search for information and conduct transactions. Blind and low vision participants in an empirical study provide their opinions regarding accessibility policy issues and reveal that their frustrations with inaccessible retail websites may result, not only in avoidance of the retailer in its different sales channels but also in antifirm behaviors driven by negative attitudes toward perceived retailer accessibility/disability policy that spur feelings of online marketplace discrimination. Using two different evaluation tools, the top 100 retailers in the United States were evaluated on the accessibility of their websites over the past 4 years (2015–2018). Results show that most websites contain many design errors making navigation very difficult or even impossible for vision impaired consumers. The argument is made that online retailers who proactively address these inaccessibility issues on their websites may significantly increase their customer base and profitability.     

黄浦江两岸地区公共空间可达性研究 ——基于社会网络分析的公共交通评价与 优化策略

黄浦江两岸地区正在打造世界级的滨江公共空间， 如何便捷、多样地抵达滨江公共空间是其规划设计和建设实施 的重要评价指标。将该评价指标定义为滨江公共空间可达性， 指居民利用滨江公共交通系统(常规公交)抵达滨江公共空间的 便捷性和多样性程度。利用社会网络分析方法，以虹口区和徐 汇区的滨江公共空间为例，构建了滨江公共空间可达性模型， 借助地理信息系统(ArcGIS)与计算机编程语言(Python)对现 状可达性进行量化分析评价，并提出优化滨江公共空间可达性 的算法和策略，以期更好地提升滨江公共空间可达性。     

Desire for Visual Aesthetics (DVA) in the Store Environment: Concept and Measurement

The article describes the development, purification, and validation of a reliable self-report scale designed to measure the Desire for Visual Aesthetics (DVA) in the store environment. There is limited literature on the subject and a measurement scale has eluded both academicians and practitioners that could help measure the need for aesthetics in the retailing environment and help marketers decide on the level and type of aesthetics for the different segments in the target market/s and also the different type of retail stores. We used 3 focus groups, 8 individual interviews, and 891 surveys to develop, purify, and validate the 9-item Likert type scale. We also provide evidence for dimensionality, reliability, and validity. The scale could be used by academicians and practitioners alike, and could replace single items to measure the concept.     

Plausible versus implausible tensile price claim: Selective accessibility model approach

Retailers frequently use exaggerated price discount advertisements with a tensile price claim (TPC; e.g., “Save up to 70%”) to attract consumers because they expect that once consumers enter a store, they will purchase low‐ or medium‐discounted products. Drawing on the selective accessibility model, this study investigated the way in which an implausibly high maximum level of savings stated in a TPC influences consumers’ expected price discount (EPD) and perceptions of actual price discounts across different types of TPCs (i.e., TPC stating a maximum level and TPC stating a range of savings). This study also investigated two situations in which consumers have previous knowledge of a product’s price discount versus when they have less or no knowledge of the discount. For both conditions, a single‐anchor TPC (i.e., “Save up to Y%”) that stated an implausible maximum level of savings led to a higher EPD and lower perceptions of the deal (i.e., perceived savings, price fairness, and perceived value) with respect to the actual price discount than did a TPC with a plausible maximum level of savings. In contrast, when the TPC stated two anchors (i.e., “Save X–Y%”) and consumers had knowledge of the price discount, their EPDs assimilated only toward the plausible anchor (X), and ignored the implausibly high maximum price discount (Y), resulting in a lower EPD and higher perceptions of the deal of the actual price discounts than a TPC that stated a plausibly high maximum level of savings. In contrast, when consumers had no knowledge of the price discount, their EPDs only adjusted toward the more plausible anchor (X), regardless of whether they perceived the maximum anchor as plausible or implausible. Thus, there was no difference in consumers’ perceptions of “Save X–Y%” between implausibly and plausibly high Y%.     

Mountaineering in Cuba: improvement of true accessibility as an opportunity for regional development of communities outside the tourism enclaves

Mass tourism began in the Caribbean during the middle of the twentieth century. Unfortunately, increasing competition and a change in the motivation of tourists now force the authorities who manage these regions to introduce a new tourism offer that is not based directly on either the 3S (Sun, Sand, and Sea) or 3E (Entertainment, Excitement, Education) model. Hiking, trekking, and climbing, defined as mountaineering, might be one of these. This paper examines the potential for mountaineering in Cuba by verifying its accessibility for tourists. The assessment is based on a framework of true accessibility, which consists of two factors: (1) destination accessibility and (2) real access. Our results show that mountaineering in Cuba should be considered to be one of the key contributors to the development, prosperity, and well-being of all stakeholders, and especially for the communities outside the tourism enclaves.     

Let Their Voices Be Seen: Exploring Mental Mapping as a Feminist Visual Methodology for the Study of Migrant Women

This article explores how mental mapping can be used as a critical methodology for feminist migration studies. In a case study of female marriage migrants who settle in rural areas in South Korea from other Asian countries, I attempt to develop mental mapping to supplement verbal interviews. Mental maps of hometowns and current neighborhoods drawn by my interviewees represent their geographical imaginations and complex identity negotiations that mirror the change in their social locations. In order to understand multilayered meanings embedded in the images and the way in which power relations existent between the researcher and the researched affect the map production, I suggest a critical reading of the maps. The article shows how a reflexive and intertextual reading makes a difference to the interpretation of the maps. It argues that the maps are not mere reflections of the women's cognition, but rather socially constructed texts through which their desires, emotions, feelings and internal contradictions are expressed and negotiated. My research suggests that mental mapping, if ethically performed and critically evaluated, has potential as a means to convey the unheard voices of the marginalized to diverse audiences.